The Difference Between Walmart and Everybody Else When It Comes to Grocery Delivery
It’s been a minute since my last post, but I wanted to update you on my latest experience with Walmart grocery delivery. Here’s a $10 coupon to get you started!
Walmart, via third-party companies like Postmates, provides delivery of groceries in some metro areas including mine. Walmart associates actually pick the groceries and then Postmates or Door Dash deliver them. Instacart and Shipt are a great way to get your groceries delivered too but they have additional costs. Sometimes they can be a lifesaver if you may be homebound, disabled, elderly, or do not have a vehicle. In Atlanta, the roads are heavy with many a delivery driver adding yet another point of data to the rising growth of consumers who want their groceries delivered to the door.
Commonsense Robotics, a company focused on the fulfillment of online grocery delivery, recently published a report that says that in 2018 major retailers invested over $28 billion in grocery e-commerce. When most of us think Walmart, we just don’t think delivery, but that will change. The following chart taken from Commonsense Robotics report says it all:
In just one year you can easily see how involved Walmart became in the grocery delivery e-commerce game. While Whole Foods (Amazon) can’t keep up with limited fulfillment infrastructure, Walmart is matching Kroger’s intense focus on delivering its customers their groceries.
This is where the comparison stops: consider your typical shopping trips: how difficult it is to find (this is an example as the list would be exhaustive):
- organic steel cut oats in Target, and
- selections of inexpensive home goods in Whole Foods.
Then consider that Shipt or Instacart prices are 10-20% more if they are delivered from Kroger (unless you use Kroger’s interface).
This leaves us with Walmart. The yellow trucks in the chart demonstrate Walmarts intent on building in same-day delivery for its customers. Why go to the trouble of paying a $7.95 to pick up a batch of groceries curbside when that same fee gets it delivered to your door?
Last year I spent USD 5,472 on groceries. Here’s where I spent my grocery budget:
Obviously, in 2018, almost half of my grocery budget was spent at Kroger, and I dabbled in some of Atlanta’s other offerings such as Sprouts and Aldis. I have lived in the Atlanta region for going on two years and haven’t stepped foot inside a Walmart yet, but in 2019 already I’ve purchased my last four grocery lists from them. With Walmart delivery, I never have to park in a football field size lot, find my way through endless aisles of needless consumery, or stand in long intolerable lines. Now that Lidl has arrived, I imagine this chart will be very different next year as I’ve already been repeating orders through Walmart’s online grocery ordering system and dropping by a Lidl when I’m out.
Here are some of the ways Walmart keeps me coming back for grocery delivery:
- The organic selections are growing
- In addition to grocery items, you can get a wide variety of personal and household goods
- Walmart’s fees for curbside and delivery are straightforward and easy to see
- Walmart immediately lets me know when an item I want may be out of stock by the time the order is fulfilled
- I pay online exactly what I would pay in the store
- Walmart almost instantly reacts to refunds should a substitution not meet expectations or an item is damaged
- You can meal plan and have deliveries scheduled days in advance if you want
- No need to install an app!
Those are some of the ways that Walmart completely outpaces and differentiates itself from other grocery delivery supermarkets like Kroger. How many Walmart customers will get confused by Instacart or Shipt pricing versus what a customer would pay on the Walmart website or in the store? Zero. Try asking a Publix (Instacart delivery) customer if the price they pay for a loaf of bread is the same price they pay in the store. Kroger confuses the customer as well depending on what website a customer may have ordered their groceries the price changes respectively. You can use e-coupons on Kroger’s site if you order directly from them but if one thing isn’t clear about Walmart, those low prices are.
Since I shopped and delivered over 250+ grocery orders for Instacart and Shipt customers, I know the challenges concerning communication with customers, instant feedback mechanisms, and real-time supply chain notifications. With Instacart and Shipt shoppers, the cost comes down to personal touches and extra services you may get. But if you are going to be in real-time communication with a shopper as they pick your groceries then why not just get them yourself? Here is a $10 Walmart coupon to get you started!