How Much Should You Tip Amazon Prime Now Driver?
Just how much should you tip an Amazon Prime Now (or Amazon Fresh) Driver that delivers your Whole Foods groceries?
If you have groceries delivered from Whole Foods, you are no longer tipping the shopper. The tip you add in the app goes to the courier or delivery driver (you have 24 hours to add a tip after delivery). Those drivers usually pick up multiple orders for delivery in succession. That’s the best thing about only delivering orders is that it’s pretty fast, you don’t have to deal with customers, and if you like strategizing locations you can make many deliveries add up to a better than average hourly wage. The problem is that customers who might want to tip in cash (which I usually suggest) won’t have any way to do that because if you’ve had any Whole Foods (Amazon Prime Now or Fresh) deliveries, you know it’s a drop and run task. In that case, I suggest you go ahead and add your tip to the app, and yes, I suggest 10-15%.
When I’m home I add 5% in the app, and then when the driver is arriving (because Amazon usually notifies you when the driver is about to arrive) I get some cash for the balance. I usually have to catch them at the door! Cash says, “I value what you do.”.
You might argue that with several deliveries a few dollars commission adds up and the driver can make the promised $20 an hour or more that they are shooting for. Any driver that has to navigate the ridiculousness of Atlanta driving deserves that; and more.
Deserving of a Tip for Delivery of Groceries
I have found that Amazon Now delivery (of Whole Foods grocery items) is the fastest among competitors of Instacart delivering Publix/Kroger/Aldi and Shipt delivering Kroger. Within minutes of completing an order, I get a message from the store that it’s completed. I’m still amazed at the speed. One of the challenges I’ve noted though is that the selection of items isn’t as good as say Publix or Kroger. Still, the organic and non-GMO products are extensive and for a person who needs fresh foods (greens, veggies) each week I can’t beat it.
When it comes to delivery, and only delivery, tips are as integral to the hourly wage as much as the shopper who spends time picking out the groceries you’ve ordered. The only difference is that the shopper also gets a commission per item and the delivery person only gets a delivery commission.
The only thing that should affect your tip (and in some cases, you have a few days to change the tip) for Amazon Now delivery of Whole Foods groceries should be speed, checking to be sure that no items were damaged in transit, and that nothing is missing. While a store employee may miss an item (which should be noted), an Amazon Now delivery driver could miss an entire bag so it’s easy to recognize that (although rare). So why not tip 15%? This gig economy is changing the way work is done and in the United States, we pay less per income than many countries do comparatively.
Impact
Isn’t that wonderful? The dollars you invest in a gig economy worker has a direct and meaningful impact. In 2016 there were 34,439 vehicular deaths and 2,177,000 injuries. A delivery driver’s exposure to that risk is intensified simply by engaging. Gig economy workers pay into Social Security and Medicare just like everyone else and without those who are willing to invest vehicle costs and risk of personal safety (exposure to a vehicular incident), you can’t enjoy the free time you now enjoy not having to shop.
A tip should be at least 15%. Interested in becoming an Amazon Prime/Now/Fresh Member? I recommend sharing your membership with your best friend or family. You can always join for a free trial and see if it’s worth it!
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I believe you should not tip people who work for large corporations because you provide an incentive and people will accept lower paying job in hopes to earn tips so at the end of the day, you tipping corporation.
Hi Alex, thank you for your comment. There is only one way to test that theory and that is for all tipping to stop. That will never happen. One way to test your theory, is to work as a gig economy contractor and refuse or give all tips to charity then see if your business income is enough to live on.
I just read that the prime now delivery drivers are not allowed to accept cash tips. What i am doing is leaving a smaller tip online when i order and upon food arriving you can change the tip based on good service for up to 24 hours.
Hi Chelsea – that is not true. You can use the Amazon Prime Now app to tip the driver or you can give the driver cash. Of course, if the Prime driver drops the items at the door and leaves then you won’t have the ability to do that so you can indicate in the delivery that you be present. You may be thinking of other Amazon deliveries. https://primenow.amazon.com/helpAndAbout?ref_=pn_gw_ftr_help
So the grocery shopper and the person who deliver it are not the same person is that correct? If that is the case how do we tip both?
That is correct; in Amazon’s case for Whole Foods grocery delivery, the person who delivers your food is an independent contractor and does not provide shopping services. As well as Walmart and Kroger delivery. Walmart and Kroger employees shop your groceries, and companies like Door Dash, Postmates, or Shipt deliver them – but that person is still an independent delivery person.
I’m a shipt shopper. We shop AND deliver every order.
Hi Lisa – Shipt Shoppers are the best in my opinion!! I get the best service and most communication from the shopper when using that service. When I was a gig worker, I did many many shopping and delivery services as a contractor for Instacart and Shipt. Shipt seemed the most professional and paid better rates. I will say though, that some Kroger stores here in Atlanta Metro region use Shipt to only perform the delivery portion when they picked up from the Clicklist team. Good luck out there!
For Amazon Prime (Whole Foods), the shopper and delivery person are not the same. For Instacart the shopper and delivery person are the same, Shipt also has a shopper and delivery person, but if you order straight from Walmart or Kroger – the delivery person is not the shopper.
I tip shoppers but not drivers. Why tip the driver? Whole foods should be paying for that, not me, if delivery is indeed supposed to be included.
Why tip the driver? I was a driver and shopper for some weeks to experience gig-economy life. That’s why I tip the driver because I am acutely aware of the earnings and how hard it is to make a living. However, you don’t have to tip at all. It’s absolutely your choice. Eventually, that personal service will be replaced with mass deliveries and less human touch – but for now, I believe in tipping and understand how it helps the bottom line.
You tip the driver because they are providing you a service. My goodness. I’m a driver. I would never in a million years be able to do this without tips. Amazon only pays us a flat rate. We pay for own gas, the wear and tear on our vehicle. Not to mention most of my deliveries are approx 40 mins away from the store. Customers don’t realize these deliveries are not coming out of the store that’s closest to you. Only a few stores are set up for this service. So we have to go to that location even if it’s far from your house. This is a service. If we didn’t get tipped we would average less than minimum wage an hour.
Do you tip your server at a restaurant? They didn’t make your food. Same thing. That cook didn’t spend their money making your food. The tip of course goes to the person that brought you your food. The one that provided the service for you.
Don’t be cheap people. You’re not having to leave your house. Use your gas. Bring your children to the store. Sweat in the heat. Tip your drivers. The service your getting from Amazon is free.
Thanks for your feedback Lisa! Those are great comparisons – that not tipping a driver is the same as not tipping your table waitress who didn’t cook the food.
I am a prime member so shipping is free and I get deliveries free of charge , Why is Whole Foods any different , are they drivers with their own cars or that prime truck
Whole Foods – or Amazon Now/Fresh type deliveries are slightly different than receiving packages via Amazon Prime. When ordering fresh food from Amazon (https://primenow.amazon.com/) the delivery person is probably contracted to pick up the food from Whole Foods as it was packed by a Whole Foods (Amazon) employee then placed in a waiting area until your delivery driver picks it up and delivers it.
If I give a Whole Foods delivery person a $20 tip on a credit card, does this delivery person gets the whole $20 on top of his/her base pay? Whole Foods does not take a portion of the $20 to pay for the delivery person’s base pay, does it?
Hi James,
Great question – “Your entire tip goes to your courier” and the information is deep within the Amazon Now Help page:
“Who makes the deliveries?
Amazon Flex delivery partners will deliver customer orders from urban fulfillment centers (and local stores).
Are tips required?
No; tipping is completely optional and can be changed up to 24 hours after delivery for orders. Your entire tip goes to your courier, but information about your tip, such as the amount or who has issued it, isn’t shared.
Tipping is not available for Prime Now Pickup orders.
Retrieved 12/9/20 from https://primenow.amazon.com/help/node/G201635640
I’d have to argue that speed, while sometimes important, is mostly completely out of the drivers control. Most of the time, a late delivery is caused by Whole Foods, who claim an order is ready but actually require the driver to wait another hour or so to actually pick up the items. This is just passing the blame along and ruins a drivers pay who have no other choice but to complete the block late, which adds more unpaid time to their route, and forfeit tips. The biggest thing I would suggest tipping is based on the size of the order, the time of day, location to deliver, and weather. If you have a huge order with 11 bags, that’s more the driver has to carry and less room for other stops. If it is night time, it’s really hard to see address and navigate. Location is huge, no one wan’ts to carry a bunch of heavy bags up 6 flights of stairs to some obscure, hard to find, apartment. Also, If you live miles out of town, in some rural area, then you are most likely the only stop the driver has, which means they will waste tons of miles and time for one drop off. And of course weather, snow is hard to drive in and if it’s raining can also be hazardous. But please, if it is raining heavily don’t blame the driver for wet bags, this is something that is often unavoidable and most of the time, Prime Now warehouses will just leave bags on the top of carts out in the rain, which is out of the drivers control.
Great points Nick!! It is an incredibly challenging task to be able to successfully complete several deliveries that have weather, location, and size challenges!! Customers who care do notice these nuances you mentioned like times of day, weather, size of the order; and will tip accordingly. Unfortunately, some do not and that can be incredibly frustrating! Have a driving wait while the store finishes up shopping is a terrible practice and as you said eats into your profits.
I just made my first Whole Foods Market order on my PC at amazon.com (just in the browser, not in an app). The order process was easy, but I never spotted any way to leave a tip for the delivery person. Where does that appear when you order through amazon.com on a browser?
Hi Michael,
When the order is complete you should get an option to add a tip. If you do not; you may want to consider adding a cash tip at the door. Amazon doesn’t make it as easy to add tips because they are solely focused on a delivery versus shopping.
I tipped Instacart shoppers 15-20% or more on my large weekly orders (about $450)– about $100 in tips weekly. Now I get groceries delivered from Whole Foods, and only the driver receives the tip. I usually tip only 10% (or more) now because I’m tipping for the driving service alone, not the shopping service. Does this make sense to anybody else?
It’s hard to know how much to tip. I don’t feel I should have to subsidize large corporations like Whole Foods who don’t want to pay their workers fair wages. But that’s the way it is, so I do it.
Great point Bee! Tipping for driving service alone does mean an adjustment, but keep in mind that when you use services like Instacart or Shipt you pay 10-20% more for the groceries that you would pay in the store. If you are ordering directly from Amazon for your Whole Foods delivery then you will be paying the same price as if you were in the store but other vendors like Instacart and Shipt tack on a small cost to each item!