The Kroger Digital Coupon Guide
Introduction to the Kroger Digital Coupon
Hi there! I’m glad you made it here. This page is going to help you set up your Kroger account and take advantage of those electronic Kroger digital coupons you see in the Kroger weekly ad. You either found my card with a page link on it, or I handed you one while you and I were shopping. We might have even got into a conversation about how challenging it (digital coupons) is with new technology, but you want to get in on the Kroger digital coupon savings. While you can watch Kroger videos on how to use the system, it’s challenging to go step by step.
This blog post singles out Kroger digital coupon savings because I haven’t tried Walmart’s yet. Kroger is targeting grocery delivery as it moves its electronic (e) commerce strategy forward. They will increase the number of enticing marketing schemes to get customers engaged on a digital level so that they can take over the world with grocery delivery. Hey, we all have to have goals. In fact, at the time I drafted this post, they had a $20 digital coupon for new (Clicklist) customers!
(Today Kroger calls its e-commerce function Clicklist but that will be changing.) Clicklist is the personal shopping services team of Kroger, and you should know that Kroger employees manage it, your groceries are not marked up like Instacart or Shipt, and if you use coupons and pick up your groceries the small service fee (less than $5) is practically a wash. I’ve watched many customers recoup that fee over and over. If you haven’t read about Kroger and Ocado’s business, you should also know that Ocado isn’t the only roadshow featuring robotics and groceries. I have to mention these things because I’m literally on the edge of my nerd-seat waiting to see what happens next in the robot world. And, I’m sure Walmart is already eyeing similar companies or building their robotic nation like CommonSense Robotics and Takeoff.
Hey, don’t leave yet, I don’t like just throwing some instructions on how to do things without context and background! Keep reading!
This past holiday weekend Kroger had a sale on watermelons ($1.99). The Kroger weekly advertisement (ad) came out, and as a personal shopper, I was filling e-commerce orders for them. [Disclaimer: At the time of this writing I was a contractor for both Shipt and Instacart as well as a part-time employee of Kroger as an e-commerce associate. The Atlanta region is over-saturated with IT Management.] I’ll go ahead and note here that if you ordered your groceries through Shipt or Instacart that the sale price would have been whatever they said it was. If you are a Kroger Clicklist shopper, then you got that watermelon for $1.99!
During the sale, I was approached a few times by Kroger customers with the weekly ad in-hand asking me if I knew how to get the electronic (e) or Kroger digital coupon. At one point, a customer who was disabled, in a Kroger provided electric cart, also stopped me. I started explaining to her about the loyalty program and digital coupons and then proceeded to help her install the Kroger application on her phone only to realize that her phone wasn’t new enough. Not only was I disappointed that the Kroger app needed updated and expensive telephones but I realized that her patience with technology was wearing thin and she might miss out on these incredible savings. Now that I cannot tolerate.
She’s not going to go to the incredibly long line at the Kroger service desk counter for help. She’s got me, Nerd-Connie, and I’m going to help.
Thus, I write this post to offer those who need step by step instructions (outside of mobile phones), and they at least own a laptop or desktop computer to navigate to websites.
Why Kroger and other e-commerce giants are pushing grocery delivery
Before we get to the steps, let’s make it clear that digital consumerism has changed the landscape. When you walk into any grocery store the end-cap units, weekly sales ad, signage, in-store taste tests, and shiny bright objects are meant to get you salivating and buying more groceries. When you shop using your phone or computer, the same thing occurs only in a digital way. Consider this: when you walk into the grocery store the marketing objects that surround you have no idea what you are looking for, but when you shop online, they know exactly what you are looking for. Your Kroger loyalty or plus card (if you don’t have one I’ll include that in the steps.) tells Kroger what you buy when you buy it, and how long and since you bought it, so they probably send you paper coupons to nudge you now and then. One of the best features of the Kroger loyalty program is the points savings on gasoline. As your points build up, so do your gasoline savings. Just this past week, I saved .50 cents on every gallon of gas I filled up i.e.
Although I bought most of my groceries at Kroger, I sometimes splurge at Whole Foods because I’m waiting with baited breath to see if Amazon will genuinely bring the prices down versus fake news about it.
Getting setup is not hard to do, and we want to avoid the mobile phone and only use your desktop or laptop computer. Why? In addition to the above, it’s also because our aging citizens on limited budgets can’t (or won’t) buy costly phones every time technology changes! These seasoned shoppers are tired of being left out of the delivery and digital coupon craze but are leery of e-commerce. Technology to this blog post audience only means the minute I get used to something, it changes. Personal computers still mean something to us old-timers! As long as there is an updated web browser installed then even the seasoned baby boomer can access these tools!
For those who got here via web search, I think you’ll also find the guide easy to use. I’ve been in the grocery e-commerce business for the last few months, and I’m attempting to help shoppers save the most money they can while I have the time to do it. One of the glaring inconsistencies I’ve noticed in all this tumultuous change in the grocery business is that generations before the millennials and persons with disabilities are being left out and ignored. The grocery delivery landscape is rapidly changing, and it is impacting how and when we use coupons thus those individuals who need the savings, and life-changing benefits of grocery pickup or delivery need a more hands-on approach! A Grocery Concierge if you will! This person helps you navigate the rapid changes in technology when it comes to the things you buy most: groceries and household goods. For now, that’s me. If there are any grocery store strategists reading this post, it’s a clear action item to be addressed. While a disabled person may reap the benefit of having groceries delivered versus navigation of store shelves they may have trouble accessing the savings found on ecommerce mobile apps and websites.
Imagine the scenario I just mentioned above (background) where a disabled Kroger shopper is moving through the store on the supplied electronic cart and see’s all the Kroger Clicklist marketing signage about grocery pickup and delivery is available but just as soon as she attempts to install (which she couldn’t because she didn’t understand Google apps) the application it gives an error telling her that the phone either isn’t up to date or isn’t new enough. Can this Kroger shopper afford a new phone to use the new app? I don’t know about you, but I don’t want my grandmother or a disabled family member competing with Kroger Clicklist shopper trolleys. Have you seen them? You can’t miss the marketing signage on the front of the cart indicating a personal shopper is at work.
There is another side to the weekly grocery visit though, and it does provide a modicum of social interaction and allows one to get out of the house or away from a nagging, er I mean, bored house guest. Many aged customers come in every other day just for the social interaction. They know employees by name, and they can tell you exactly where those cans of mackerel are.
Before you get started, open two browser windows (not two tabs), so you can follow these instructions on the left, and have your Kroger website on the right. All you have to do is drag a new until it opens a new browser. If you need assistance, call one of those young family members to come over and help you though. You can tell them I said they need to get you set up for savings. Your screens should be similar to this; my blog post in one window, and we’ll be navigating to Kroger with the other.
So let’s get to that savings! It’ll take these five steps:
- Sign Up for the Kroger (Loyalty) Plus Card Program
- Sign Up for an account with Kroger.com
- Link Your Kroger Loyalty card with your Kroger.com account
- Find e-savings or e-coupons and link to your Kroger Loyalty card account
- Shop and save
Step 1: The Kroger Loyalty Program – aka Plus Card
You don’t need a computer or phone to do this. You can just tell the cashier or customer service associate that you want a Kroger Plus card. You don’t have to have an e-mail account for this step, but you will need one for the next. You could save some time on step two if you do. Just use your name and phone number in this step. Use a phone number that will never change! Remember: You can also call Kroger at 1-800-KRO-GERS. NOTE THAT YOUR ALTERNATE ID IS YOUR PHONE NUMBER – this means you don’t have to have the card, you tell the cashier your phone number as you are checking out. This is also the number you would enter at the Kroger gas pump for your point savings. And you will do that, trust me; it’s worth it.
You might already have the Kroger loyalty card or keyring fob that you use to scan each time you shop. If you do, that’s great, you’ll need it for the second step.
Bonus: What to do in the meantime: If you are waiting to link your account with e-savings, tell the cashier you want to use your existing or new Kroger card and the e-coupon. They will apply it at checkout. I know what you are thinking, why don’t I do this every time? Because you don’t know what other good e-coupons are out there lurking. Not yet anyway, keep reading.
Step 2: Kroger.com and your account
The customers that usually stop and ask me about this are usually the ones with limited technology patience, have flip-phones, don’t like and/or can’t read mobile phone screens (ie., disabled), or just don’t want to deal with it. This step links up your Kroger Plus card with a Kroger.com account and ultimately will allow you the ability to link e-coupons to your Plus card. Later, when you realize that curbside pickup is something you want to try, then your Kroger.com account is the catalyst.
Note: If you do have a cell phone that is relatively updated, you can also install the Kroger app on your phone and complete similar steps.
Open the Kroger.com website on a desktop or laptop computer. If you are disabled and cannot complete these tasks, you will need a helper that you trust to help set up your account with a password. At this time, I do not know if Kroger.com is ADA compliant, but I’d welcome feedback. What that means is sight-challenged individuals may not be able to see the site. If you know someone who could use grocery delivery or personal shopping services, then you should help them set up a standard order with the Kroger Clicklist team closest to them. Please keep in mind that although you can directly sign up via this page https://www.kroger.com/account/create/ the linkage could change over time so this is why you can also navigate with the following instructions. If you already have a plus card, skip to step 3.
The Kroger.com homepage is relatively simple to navigate but we’re there to get in on the e-coupons or “digital savings” so ignore everything else and look for the words “Savings & Rewards” as shown below:
Hover your mouse pointer over the words “Savings & Rewards,” and a submenu will appear of choices. The first one is “Digital Coupons,” and that is the one we want to use your mouse, click the Digital Coupons words. I’ve also linked it here, but if Kroger.com changes their site structure, the link may not work. Your page should now look similar to this:
If you scroll down and see the very first coupon (the SUMMER 2X FUEL on the day I took the screenshot), you’ll see it says “Sign in to load.” Click that link now, and you will see the sign in screen as shown here:
Step 3: Link Your Kroger Plus Card with Your Account
Now click the link “Create an account.” Here is where you need to fill in the correct information. There are (3) information areas to complete and two choices to check at the bottom.
- Your location. This is used for sales directly related to your geographical area. I can assure you that melons on sale in the state of Georgia might not be applicable in Wyoming! Make sure you use your zip code in section one. Once you click “find”, it will search for Kroger stores nearest you and if there is only one the choice is simple. If there are several, perhaps you like the one that isn’t closest. Either way, either leave the default store or choose another.
- In section two you’ll need to enter an e-mail address. If you do not have an email address, I highly suggest creating a Google G-mail one. You’ll have to create a password and put in your first and last name. Make sure you create a strong password and make a note of it near your computer. Here is a great article on how to create great passwords.
- This is the most important – here is where you will enter the Kroger Plus card number or your Alt ID. Remember that your phone number is your Alt ID! If you don’t have your card yet use the phone number you associated with it.
Before you click “create account,” take a look at the two boxes that are checked by default.
The choices are up to you. The first box, if you never check email, then I suggest you uncheck it. Sometimes Kroger is really keen on sending coupons to you. The second box may make you paranoid but I’d rather see ads for Simple Truth brand and organic non-meat products rather than Kraft Macaroni or Lays Brand Potato Chips, so I left mine checked.
As an example: I used to shop every week at Kroger. Once I started contracting with Instacart, I happened to be in Publix mostly so naturally, I would grab my groceries there. Kroger noticed I hadn’t shopped in some time and sent me a packet of coupons for products I was used to buying in their store. That’s how Kroger uses your information – if you don’t like them using that information then Kroger digital coupons may not be for you. However, you can uncheck the second box and create your account!
You’ve completed Steps 1, 2 and 3! Now let’s look for some savings! (You might have to check your email to make sure that you’ve confirmed your account first.)
Step 4: Find a Kroger Digital Coupon
So here is where you can grab some digital coupons on the website after you have logged in successfully, or you can be in the store, read signage that says, “$1.99 with e-coupon”, and use your phone to get the coupon, or, call home and have your spouse/trusted person, etc., log in and add the e-coupon to your account. But remember! If you get frustrated while in the store looking for an e-coupon all you have to do is ask the cashier or customer service to add it for you while you are checking out.
You can also clip paper coupons and bring them when you pick up at curbside!
Log in as shown, (of course you are using the credentials you already created) and check the “remember me” box if you are :
Once you are signed in, we can search for coupons! You’ll notice on the left-hand side of the screen you’ll be able to filter by special events. If you see 2X or 3X Fuel point savings you want to “Load to Card” immediately. In this step we’re just getting a feel for the coupons, we shop in step 5!
The key here though is to find coupons for items you are intent on purchasing during your shopping trip (or using Clicklist curbside pickup). These things work just like most marketing, they want you to buy more but let’s only focus on what you need.
For this example, I need bread, milk, coffee, and some items for salad. So I’ll use the search feature to find them by typing keywords into the search box at the top of the Kroger site, or I can narrow down via categories on the left-hand side of the pager. I can see there are over 300 coupons so I would need to narrow down and find any savings that I can use.
One way: I will use the “Categories” to see if there are any coupons I can use.
While in the Categories, I will narrow down on “Dairy”:
I can see that only Bolthouse brand milk has an e-coupon and I use the link to get further details. I’m a big fan of Bolthouse brand, so I’m going to load this $2.00 coupon to my Kroger loyalty Plus card.
It’s as easy as that. Now I can find other coupons related to what I need like but it’s not the easier way, that’s in step 5. I don’t see any coupons for the coffee, but step 5 will give me a better look.
Step 5: Shop and Save
We’ve added some special coupons, but now I need to narrow in on my grocery list. I can use Clicklist and order groceries that I will pick up later, or I’ll go to the Kroger store and start shopping. The trick is loading the coupons before I check out in any environment. Those coupons I added to my Kroger loyalty card will be active and will show on my receipt when I check out.
It’s that simple.
For demonstration, one of the items I in produce that I found an e-coupon for was the Rainier Cherries, and they also happen to be on sale this week:
Look at the red circled information: I just combined a .50 cent coupon with a sale price. That’s why you need to use the Kroger website to add additional savings!
Use the Kroger search feature to find items and coupons:
When you look through the page you’ll see the item price, sale price (if on sale), and if there are any coupons you will have to check the “Load Coupon: Save $” under the item as shown:
While I like Peet’s better, I can’t beat this price. You have to click “Load Coupon” for it to be used when you checkout at a Kroger store OR on the Clicklist site (for curbside delivery). There is one small catch though; the coupon might have special rules. To understand how the coupon works, just click on the item (click the image of coffee) and read the details.
It’s here that I can see more details or use the “More Details” link to understand the rules. Many times customers misunderstand how coupons are supposed to work so make sure you get what you need for the savings. In this case, all I need to do is “load to card” to activate the e-coupon and buy (1) Gevalia 12 count coffee pod box or (1) 12-ounce bag of coffee! I also see in the details I can use this coupon five times! Easy!
If you know exactly what you like, type it into the search field and see if 1. the item is on sale and 2. if there is an e-coupon.
Here’s the caveat. There’s always a caveat. I’m sorry but Kroger’s website isn’t perfect, and it’s not very robust. As your nerd-concierge, sometimes it’s a complete discombobulated mess. If you try to sign in and you get the “We are sorry…there was a problem”, give up and try later. Whatever you do, don’t go shopping without looking at the coupons first! Eventually, the site will act right, and you can continue. Just remember that anything you loaded to your Kroger Loyalty Plus Card is still there even if you can’t get back in!
As an aside: if you do use a mobile phone and are okay with the installation of iPhone or Android apps, you can install the Kroger app, associate your e-mail and Kroger Plus Alternate ID, and use it while you shop! Not only is it good for last minute coupons, but you can find out which aisle products are located!